The Operations & Web Audit
What is broken usually is not what you think. Most contractors assume they have a marketing problem. About half of them have a response-time problem, an intake problem, or a back-office problem quietly costing more than any ad budget.
What happens
A ninety-minute working session — on your jobsite, in your office, or on video. We walk your actual process end to end: how a lead comes in, who touches it, what happens in the office, how a job gets closed out and billed.
Then a written findings document, delivered within one week:
- Current-state workflow map, with the leaking hours and dollars quantified
- Website and Google Business Profile technical assessment
- Competitive lead-cost analysis for your trade and your territory
- A prioritized fix list, each item with estimated cost and estimated payback
The document is yours
It stands alone. You can act on it with us, with another firm, or on your own, and we will tell you that before you pay for it. Recommendations that are not quietly steering you toward a purchase are the only kind worth reading.
Why it is a paid engagement
Free audits are sales presentations. Charging for this one means we can spend real hours inside your business rather than assembling a pitch, and it means the findings belong to you rather than to our sales process. It also qualifies both of us — if the fee is not worth it to you, the project almost certainly is not either.
The fee is credited in full toward any project booked within sixty days. Work with us and the audit was free. Do not, and you still have the document.
Start with a call
We do not sell the audit cold. A twenty-minute conversation first tells both of us whether it is the right move.
Book a 20-minute callGood candidates
- Five to seventy-five employees
- Work is coming in, but something is leaking
- A process everyone knows is broken
- Willing to change how things are done
About the audit
What exactly do I receive?
A written findings document, typically six to ten pages, delivered within one week of the session. It contains a current-state workflow map with the hours and dollars quantified, a technical assessment of your website and Google Business Profile, a competitive lead-cost analysis for your trade and territory, and a prioritized fix list with estimated cost and payback for each item.
Can I take the findings elsewhere?
Yes, and we say so up front because it is what makes the document worth reading. If you want to hand it to another firm, or to your nephew who builds websites, that is a legitimate outcome. We would rather the problem got fixed than fought over who fixes it.
Why does it cost money when other firms audit for free?
Because free audits are sales presentations wearing a lab coat. Paying for it means the findings are genuinely yours, the recommendations are not steered toward our own services, and we can afford to spend real hours on your business rather than on a pitch deck.
What if I already know what I need?
Then skip it. Tell us the scope and we will quote the work directly. The audit exists because most people are not sure, not because it is mandatory.
Is the fee credited if we work together?
Yes. The audit fee comes off the top of any project booked within sixty days. If we work together, the audit was effectively free. If we do not, you still have the document.
Not sure the audit is the right first step?
Then start with the call. Twenty minutes, no charge, and we will tell you honestly whether there is anything here worth pursuing.